February 2017_by Federica Tattoli
The name “Peter”, from the greek “petros”, means stone: solid, durable and multifaceted in a word eternal. The surname, “Non”, is related to the concept of “non-shoe” and embodies the Venetian origins of the brand. Peter Non is Massimo, 35, co-founder, creative director, head designer and product oriented. Visionary, spontaneous, practical, his motto is “the difference between tell and make is make”. And Silvia, 32, CEO, co-founder, brand and sales director, co-designer, relationship oriented. Communicative, methodic, emotional, her motto is “what you think, you become”. Silvia and Massimo are a couple. They love what they do and they love doing that together.
All the images of the interviews are part of The Sight, a project born with the aim of describing Peter Non and its world from a different sight.
The brand is interpreted, dissected, analyzed and - above all - lived by different creative personalities.
In a game of references and suggestions Ambra Crociani, Valerio Coretti, Acrimonia, Andrea Jean Varraud, show their sight on Peter Non SS17 “Silly Things” collection, inspired by the “Decalogue of the art of doing Silly Things”.
You in five words...
Doppelganger / Silly / Subabstract / Adaptation / Fly
Your work in five words...
A new category of shoes.
Your brilliant quality...
Your main fault
Never say No.
Five places you love most in the world:
Paris, Bangkok, Venice Beach, Tokyo, home.
Nobu black cod in Malibu, Silvi’s pumpkin risotto in autumn, Piero Tordini pistacchio pasta on a boat, Victoria’s best ever banana bread for breakfast, cookies and milk on the couch.
Where would you live if you are not living where you are now
On the beach.
Five fundamental books
"Writing with light" by Vittorio Storaro
"Fear and loathing in Las Vegas" by Hunter S. Thompson
"Before they pass away" by Jimmy Nelson
"The Third Plate: Field Notes on the Future of Food" by Dan Barber
"A Brief History of Time" by Stephen Hawking
Five songs that you always listen
"Just dropped in" - Kenny Rogers and The First Edition
"Miss Teardrop" - Felix Laband
"The Sound of Silence" - Simon and Garfunkel
"Paint It, Black" - Rolling Stone
"Starman" - David Bowie
Five artists / works that have marked yourself
Renzo Piano in Architecture, Issey Miyake in fashion, Gustav Mahler in music, Hideki Iinuma in sculpture, Elon Musk in mankind development.
Five fundamental fashion designer / fashion brands / fragrance that you must have in your closet
A coat from Norwegian Rain, a t-shirt and a dress from Acne, a pant from 10seizerootto, a hat from Reinhard Plank, a shoes from Peter Non.
The garment and design object which you would not live without
A sofa from Moroso, a bed from Bonaldo, a lamp from Penta lighting, a table from E15, a Peter Non Pet slipper.
What's on your desk right now
We have no fixed desk.
The image of your desktop
What do you hear-listen when you answer these questions:
"Bolero" - Maurice Ravel.
Night or day
Are you superstitious
Tell me a secret
We love holidays.
Tell me a lie
We hate holidays.
A dream come true and one that you would like to accomplish
Peter Non is already a dream, everybody wearing Peter Non's is the one to reach.